Resources
Read, connect, reuse.
Articles from the Oderra team, plain guides on agents and AdCP and what developers need to connect an agent.
Articles.
What we learn building agents for both sides of a media buy. RSS feed
adagents.json in 10 minutes
The small file that tells every buying agent who may sell your inventory. What goes in it, where it lives, and how to check it.
1 October 2026 · 1 min readAdCP 3.1, what changes for sellers and buyers
The latest version of the protocol in plain words, with what it means for publishers running a selling agent and for buyers sending briefs.
1 October 2026 · 2 min readFaneraFloors, limits and thresholds, rules your agent can follow
How to write sales rules a selling agent applies the same way every time, and where a person must still decide.
1 October 2026 · 2 min readFrom brief to plan, one CTV deal step by step
A worked example, from the brief a buyer sends to the plan the publisher confirms, with the numbers.
1 October 2026 · 1 min readMake-goods without the email thread
What changes when a shortfall is reported first, on a record both sides read, with the make-good proposed in the same place.
1 October 2026 · 1 min readPremium CTV in Southeast Asia, why direct deals stall
Why premium streaming inventory is hard to buy direct across several markets, and what changes when agents carry the brief.
1 October 2026 · 1 min readSkopaSeveral advertisers, one buying agent
How an agency or a trading desk keeps each advertiser's brand, budget and rules apart while using one buying agent.
1 October 2026 · 1 min readUsing Fanera and Skopa from Claude or ChatGPT
What it means to connect an agent to your assistant over MCP, what you can do from the chat, and what stays in the workspace.
1 October 2026 · 2 min readWhat a deal costs with an agent
How Oderra prices the work of its agents, why it takes nothing from the media, and what one deal costs each side.
29 September 2026 · 2 min readTwo agents, one record
Why Oderra builds one agent for each side of a media buy, and why both read the same record.
Guides.
Six short guides, in the words a trader or an ad-ops lead already uses.
What is agentic advertising?
How media is starting to be bought and sold by software agents, and what stays with people.
Guide 2AdCP in plain words
The shared language that lets any buying agent talk to any selling agent.
Guide 3Selling agent or buying agent?
What each side does, who needs which, and why they are separate.
Guide 4Why a shared record
The confirmed plan as the reference for delivery, reporting and billing.
Guide 5Getting started with agents
What a publisher and a buyer prepare, step by step, and where a person confirms.
Guide 6Direct, programmatic or agentic?
When direct sales work best, when programmatic does, and the gap agents close.
GlossaryThe words, defined
Brief, plan, flight, shortfall, make-good, adagents.json and the rest.
By side.
Where to start, depending on what you do.
- Fanera overviewWhat the selling agent does for your inventory
- How Fanera worksWho does what, from catalogue to delivery
- Fanera pricingOpen, Usage, Forward Deployment, managed services
- Skopa overviewOne brief to every matching seller
- How Skopa worksFrom the brief to delivery against the plan
- Skopa pricingOpen, Usage, Forward Deployment
Developers and agents.
What an agent or a developer needs to connect to Fanera or Skopa.
Connect an agent
Connect, inspect, check trust, transact with authority, report.
ReferenceEndpoints
fanera.getoderra.com and skopa.getoderra.com, over MCP and A2A.
Markdownagent.md
The brief for agents that read markdown.
Textllms.txt
A short summary of Oderra for language models.
ExternalAdCP specification
The Ad Context Protocol, maintained by its community.
DesignDesign system
Tokens, components and the Fanera and Skopa screens.