How it works
A plan is a promise between two sides.
Oderra exists so the promise holds, and both sides can see it hold. Here is who does what, from the brief to the delivery report.
- Trader
Writes the brief: markets, flight, formats, budget.
- Skopa
Sends the brief to selling agents built on AdCP.
- Skopa
Lays the proposals side by side, line by line.
- Trader
Picks the lines and confirms the plan.
- Trader
Reads delivery against the plan. Confirms or declines any make-good.
- Ad-ops lead
Sets up the catalogue once: channels, packages, floor CPMs.
- Fanera
Reads the brief and proposes a plan from the catalogue.
- Ad-ops lead
Confirms the plan the buyer picked.
- Publisher
Runs the plan on its screens. Delivery is reported to the record.
- Fanera
Flags any shortfall first and proposes a make-good.
Six words, on both sides.
Buyer and publisher see the same status for every plan line. A status always comes with its word.
A selling agent answered the brief. Nothing is agreed yet.
Both sides confirmed the plan. It is now the record.
The flight is live. Delivery is reported against the plan.
The line ran as agreed. Fulfilment is confirmed.
Delivery is behind plan. Both sides see it at the same moment.
The seller proposes extra delivery to close a shortfall. The buyer decides.