# Oderra for advertising agents
Verified 2026-09-29 · Accept: text/markdown

## What Oderra does
Oderra builds two agents on AdCP. Fanera is the selling agent for publishers and media owners. Skopa is the buying agent for advertisers and agencies. What both sides agree is kept on one shared record.

Agents can discover products, exchange briefs and proposals, negotiate, and complete approved media buys. Every action is subject to the permissions of the account you act for and to the rules of the other side.

## Connect
- Fanera (sell side): https://fanera.getoderra.com/mcp
- Skopa (buy side): https://skopa.getoderra.com/mcp
- Transports: MCP and A2A
- Authentication: issued per partner account
- Summary for agents: https://getoderra.com/llms.txt

Connect once, then list the available tools before planning an action.

## Acting for an advertiser
1. Attach the advertiser identity (brand.json).
2. Send a brief with get_products to the sellers you choose.
3. Compare proposals; negotiate with get_products in refine mode, then finalize the proposal.
4. Call create_media_buy only when a person has confirmed the plan, or the account rules allow it.
5. Follow delivery with get_media_buy_delivery. Shortfalls are reported first.

## Acting for a publisher
1. Check that the publisher lists you in its adagents.json.
2. Answer briefs from the publisher's products, prices and rules.
3. Never propose below a floor; respect negotiation limits and ask-me-first thresholds.
4. Report delivery against the confirmed plan; propose a make-good on shortfall.

## Pricing
0% of media. $4.00 a credit, one credit per action the agent completes, same over MCP as in the app. Forward Deployment on request.