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    <title>adagents.json in 10 minutes</title>
    <link>https://getoderra.com/resources/adagents-json-in-ten-minutes</link>
    <guid>https://getoderra.com/resources/adagents-json-in-ten-minutes</guid>
    <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
    <description>The small file that tells every buying agent who may sell your inventory. What goes in it, where it lives, and how to check it.</description>
  </item>
  <item>
    <title>AdCP 3.1, what changes for sellers and buyers</title>
    <link>https://getoderra.com/resources/adcp-3-1-what-changes</link>
    <guid>https://getoderra.com/resources/adcp-3-1-what-changes</guid>
    <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
    <description>The latest version of the protocol in plain words, with what it means for publishers running a selling agent and for buyers sending briefs.</description>
  </item>
  <item>
    <title>Floors, limits and thresholds, rules your agent can follow</title>
    <link>https://getoderra.com/resources/rules-your-agent-can-follow</link>
    <guid>https://getoderra.com/resources/rules-your-agent-can-follow</guid>
    <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
    <description>How to write sales rules a selling agent applies the same way every time, and where a person must still decide.</description>
  </item>
  <item>
    <title>From brief to plan, one CTV deal step by step</title>
    <link>https://getoderra.com/resources/from-brief-to-plan-ctv</link>
    <guid>https://getoderra.com/resources/from-brief-to-plan-ctv</guid>
    <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
    <description>A worked example, from the brief a buyer sends to the plan the publisher confirms, with the numbers.</description>
  </item>
  <item>
    <title>Make-goods without the email thread</title>
    <link>https://getoderra.com/resources/make-goods-without-email</link>
    <guid>https://getoderra.com/resources/make-goods-without-email</guid>
    <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
    <description>What changes when a shortfall is reported first, on a record both sides read, with the make-good proposed in the same place.</description>
  </item>
  <item>
    <title>Premium CTV in Southeast Asia, why direct deals stall</title>
    <link>https://getoderra.com/resources/premium-ctv-southeast-asia</link>
    <guid>https://getoderra.com/resources/premium-ctv-southeast-asia</guid>
    <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
    <description>Why premium streaming inventory is hard to buy direct across several markets, and what changes when agents carry the brief.</description>
  </item>
  <item>
    <title>Several advertisers, one buying agent</title>
    <link>https://getoderra.com/resources/agencies-many-advertisers-one-agent</link>
    <guid>https://getoderra.com/resources/agencies-many-advertisers-one-agent</guid>
    <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
    <description>How an agency or a trading desk keeps each advertiser's brand, budget and rules apart while using one buying agent.</description>
  </item>
  <item>
    <title>Using Fanera and Skopa from Claude or ChatGPT</title>
    <link>https://getoderra.com/resources/fanera-skopa-from-claude-chatgpt</link>
    <guid>https://getoderra.com/resources/fanera-skopa-from-claude-chatgpt</guid>
    <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
    <description>What it means to connect an agent to your assistant over MCP, what you can do from the chat, and what stays in the workspace.</description>
  </item>
  <item>
    <title>What a deal costs with an agent</title>
    <link>https://getoderra.com/resources/what-a-deal-costs</link>
    <guid>https://getoderra.com/resources/what-a-deal-costs</guid>
    <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
    <description>How Oderra prices the work of its agents, why it takes nothing from the media, and what one deal costs each side.</description>
  </item>
  <item>
    <title>Two agents, one record</title>
    <link>https://getoderra.com/resources/two-agents-one-record</link>
    <guid>https://getoderra.com/resources/two-agents-one-record</guid>
    <pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate>
    <description>Why Oderra builds one agent for each side of a media buy, and why both read the same record.</description>
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