Learn
How media is bought and sold by agents.
Plain guides for publishers, advertisers and agencies. What agentic advertising is, how AdCP works, what each agent does, and why both sides need one record.
Guide 1
What is agentic advertising?
How media is starting to be bought and sold by software agents, and what stays with people.
Guide 2AdCP in plain words
The open protocol that lets buying and selling agents talk to each other.
Guide 3Selling agent or buying agent?
What each side does, who needs which, and why they are separate.
Guide 4Why a shared record
The confirmed plan as the one reference for delivery, reporting and billing.
Guide 5Getting started with agents
What a publisher and a buyer need to prepare, step by step.
Guide 6Direct, programmatic or agentic?
When direct sales work best, when programmatic does, and the gap agents close.
Guide 7Glossary
Briefs, plans, pricing models, protocol files: the words, explained.