How Fanera works
Fanera proposes. Your team confirms.
From your catalogue to the delivery report, here is who does what on the sell side.
Step by step.
Fanera does the repetitive work. Every decision that commits your inventory stays with a person on your team.
- Your team
Adds properties by hand, by file import, or as a network of sites.
- Your team
Connects your ad server once, so Fanera reads your inventory and avails and books confirmed plans.
- Fanera
Writes your adagents.json and verifies that every site points to it.
- Fanera
Builds each product with you in conversation, then applies your prices and rules.
- Your ad-ops lead
Sets the rules Fanera follows: floors, negotiation limits, which buyers may buy, and the amounts above which a person confirms.
- Fanera
Receives a brief from a buying agent: Skopa or any other built on AdCP.
- Fanera
Checks the buyer first: who the advertiser is (brand.json), whether your rules allow them, brand safety. Outside your rules, the brief is declined or sent to a person.
- Fanera
Proposes a plan from your products, at your prices, and negotiates within your limits. The first round trip is included with the brief.
- Your ad-ops lead
Confirms the plan when your rules ask for it, or declines the brief. Once the buyer has confirmed too, the plan becomes the record.
- Fanera
Books the confirmed plan lines in your ad server, paused until the creatives are approved.
- Fanera
Receives the buyer’s creatives and checks each one against your formats and specs: size, duration, VAST or DAAST version, landing page, brand safety. Sends back what does not fit, with the reason, and previews the rest safely. Free, however many versions it takes.
- Your ad-ops lead
Approves the creatives. Fanera attaches them to the plan lines and the plan goes live on your channels.
- Fanera
Flags any shortfall first and proposes a make-good on the same channel. Once the buyer answers, the plan line is updated on both sides.
- Fanera
Sends delivery to your own reporting every hour while the plan runs: a sheet, a dashboard or your team chat. Free.
- Fanera
Closes the flight: final numbers, make-goods settled, and a billable statement per line. Buyer and publisher read the same one.
- Your finance team
Invoices the buyer for the media from your own system, on that statement. The buyer pays you directly.
Who pays what.
Example: a USD 40,000 plan, confirmed after two rounds of negotiation and delivered in full.
| Who pays | Whom | For what | Amount |
|---|---|---|---|
| The buyer | You | The media, on your invoice | USD 40,000 |
| You | Oderra | Fanera’s work: the brief answered, first round trip included, and one more round trip | 2 credits · USD 8 |
| Nobody | Creative checks, delivery reports, the record, the billable statement | Free |
Oderra takes 0% of your media and never holds the media money: the buyer pays you directly. You pay for Fanera with credits bought ahead or by subscription, and get your receipts and invoices from Stripe under the name Oderra. Pricing
Shortfall first.
When a line falls behind, the record says so before anyone asks. Buyer and publisher see the same numbers at the same moment.
| Plan line | Plan | Delivered | Status |
|---|---|---|---|
| Streaming TV, entertainment, 15s | 600,000 | 532,400 | Running |
| City screens, 10s | 300,000 | 300,000 | Delivered |
| Podcast mid-roll, 30s | 400,000 | 315,400 | Shortfall |
Illustrative example, day 12 of 14.
- Shortfall
Delivery is 8% behind plan on the podcast mid-roll.
- Fanera
Proposes a make-good on the same channel: 27,500 extra impressions over days 13 and 14.
- Buyer
Confirms the make-good. The plan line is updated on both sides.
The words you see.
Every plan line carries one status, and the status always comes with its word.
Fanera answered the brief. Nothing is agreed yet.
Your team and the buyer confirmed the plan. It is now the record.
The flight is live on your channels.
The line ran as agreed.
Delivery is behind plan. Both sides see it at once.
Extra delivery proposed to close a shortfall. The buyer decides.
See it on your own inventory.
Start free, or ask for Forward Deployment and we set it up with you.