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How Skopa works

Skopa proposes. You confirm.

From the brief to the delivery report, here is who does what on the buy side.

Step by step.

Skopa does the chasing and the comparing. Every decision that commits your budget stays with a person on your team.

  1. Your team

    Adds each advertiser once: who they are (brand.json), budget, markets, exclusions and the amounts above which a person approves.

    Set-up
  2. Your team

    Connects your planning tools or your own agents, if you want to brief from them.

    Set-up
  3. Trader

    Writes the brief: markets, flight, formats, budget, content genres.

    Step 1
  4. Skopa

    Sends the brief to every selling agent built on AdCP that matches it.

    Step 2
  5. Skopa

    Receives a plan from each publisher’s selling agent.

    Step 3
  6. Skopa

    Checks each seller before relying on its offer: the publisher’s adagents.json must list the selling agent that answers.

    Step 4
  7. Skopa

    Lays the proposals side by side, line by line.

    Step 5
  8. Skopa

    Negotiates with the sellers within your budget and guardrails. The first round trip is included with the brief.

    Step 6
  9. Trader

    Picks the lines and confirms the plan. Once each publisher has confirmed too, the plan becomes the record.

    Step 7
  10. Skopa

    Sends your creatives to each publisher in the formats it accepts, with click-through and tracking tags.

    Step 8
  11. Trader

    Sends a fixed version when a publisher refuses a creative, with the reason Skopa passes on. The first three versions of a line’s creative are free, then one credit each. The plan goes live once the creatives are approved.

    Step 9
  12. Trader

    Reads delivery against the plan. Confirms or declines any make-good.

    Step 10
  13. Skopa

    Sends delivery to your own dashboards every hour while the plan runs, checked against the plan. Free.

    Step 11
  14. Skopa

    At close, checks the publisher’s billable statement against the confirmed plan, make-goods included.

    Step 12
  15. Your finance team

    Receives the publisher’s invoice and pays the publisher directly, on the statement both sides read.

    Step 13

Who pays what.

Example: a USD 40,000 plan, confirmed after two rounds of negotiation and delivered in full.

Who paysWhomFor whatAmount
YouThe publisherThe media, on the publisher’s invoiceUSD 40,000
YouOderraSkopa’s work: the brief sent, first round trip included, the comparison and one more round trip3 credits · USD 12
NobodyDelivery reports, the record, checking the billable statementFree

Oderra takes 0% of your media budget and never holds the media money: you pay the publisher directly. You pay for Skopa with credits bought ahead or by subscription, and get your receipts and invoices from Stripe under the name Oderra. Pricing

Compare like with like.

Every proposal comes back in the same format, whichever publisher, channel or pricing model it comes from.

Plan linePublisherPricingImpressionsCostStatus
Streaming TV, 15sPublisher ACPM 28.00600,00016,800Proposed
Podcast mid-roll, 30sPublisher BCPCV 0.04400,00010,350Proposed
City screens, 10sPublisher CFlat fee300,0007,600Proposed

Illustrative example. USD 34,750 of a USD 36,000 budget.

The words you see.

Every plan line carries one status, and the status always comes with its word.

Proposed

A selling agent answered your brief. Nothing is agreed yet.

Confirmed

You and the publisher confirmed the plan. It is now the record.

Running

The flight is live.

Delivered

The line ran as agreed.

Shortfall

Delivery is behind plan. You see it before you ask.

Make-good

The publisher proposes extra delivery. You decide.

Try it on your next brief.

Start free, or ask us to connect Skopa to your planning tools.

Start free