CTV and streaming TV
Connected TV apps on Roku, Fire TV, Apple TV, Android TV and Samsung, and FAST channels.
One brief.
Plans side by side.
Skopa sends your brief to the selling agents built on AdCP that match it, on every channel, and returns proposals you can compare line by line. You confirm what runs.
One brief, many sellers.
Write the brief once. Skopa sends it with your brand and your rules attached to every selling agent that matches.
The plan is the reference.
The brief, the proposals, the confirmation and the delivery sit on one record. You and the publisher read the same numbers.
Billed for the work, not the media.
You pay for what Skopa does, per use, and you can start free. Oderra takes 0% of your media budget.
Where you brief
From the chat, the workspace or your own agent.
Three ways in, for three kinds of teams. Whichever you use, the brief reaches the same sellers and lands on the same record, so a trader can pick up in the workspace what a planner started in Claude.
For quick briefs: Claude or ChatGPT (beta)
Who it suits: planners and account leads who already work in an assistant. What you need: add the Skopa link to your assistant and sign in once. What you do: describe the campaign in your own words, read a summary of the proposals, approve or ask for changes. The full plan sheet stays one click away in the workspace.
For day-to-day trading: the Skopa workspace
Who it suits: traders who run several advertisers and campaigns at once. What you do there that the chat does not: plan sheets side by side, edit and confirm line by line, set each advertiser’s budget, exclusions and approval limits, follow delivery and act on a shortfall.
For teams with their own tools: your agent over MCP
Who it suits: agencies and trading desks with their own buying agent or planning tools. What you need: partner credentials, and a sandbox to test. What happens: your agent calls Skopa, Skopa does the brief, the sellers and the comparison, and your agent gets the proposals back in one format. Same credits as in the workspace.
Client A · spring launchOne campaign, three routes, one record
09:12 · Planner, in Claude BetaBrief written in the chat, sent to 4 sellers
11:40 · Trader, in the workspace3 proposals compared, 2 lines confirmed
Daily · Agency tool, over MCPDelivery read into the agency dashboard
RecordSame brief, same plan, same numbers for all threeClient A
Proposals
Every proposal in the same columns.
Ask one seller or several. Skopa lays every proposal out in one structure: package, flight, volume, price, terms. Whatever the channel or the pricing model.
Compare seller proposals
Plan lines, volumes, prices and flight dates side by side, in one format.
Keep the proposal intact
What the seller proposed is what you compare and what you confirm.
Negotiate within guardrails
Skopa counters within the limits you set, and comes back to you to commit budget.
One briefProposals together
- Request
- 1 brief
- Sellers
- One or many
- Responses
- Product · proposal · terms
- Next step
- Draft buy
Guardrails
Skopa negotiates. You commit the budget.
Each advertiser keeps its own brand, budget and exclusions. Skopa counters inside those limits and brings back to a person anything that commits money.
Keep each advertiser separate
Agencies run several advertisers, each with its own brand identity, budget and rules.
Set the boundaries
Budget limits, brand-safety exclusions, channels and markets.
Approve what matters
Nothing commits budget without the approval your rules require.
Campaign rulesSet by you, applied by Skopa
- Active advertiser
- Client B
- Brand identity
- brand.json attached
- Budget
- Within approved limit
- Exclusions
- Applied
- Approval
- Required above limit
- Agent access
- This advertiser only
Record
Every step, with a name and a time.
Each brief, proposal, counter-offer and buy made through Skopa is on the record, with who confirmed it and when.
Every action recorded
Briefs sent, proposals received, buys drafted and confirmed.
Delivery against the plan
Pacing for every line. Shortfalls show first, with the seller’s make-good.
One record with the seller
You both read the same numbers.
Agent activityLive
Proposal receivedClient B · seller and terms attached
NewBrief sentClient A · 4 sellers
DoneDraft media buy createdClient A · proposal attached
DoneCampaign to approveClient B · above limit
ReviewSkopa proposes. A person confirms.
Skopa does the chasing and the comparing. Every decision that commits your budget stays with someone on your team.
- Your team
Set up your advertisers
Brand, budget, markets, exclusions and approval limits. Once per advertiser.
- You
Write the brief
Advertiser, budget, markets, flight, formats. From the chat, the workspace or your own agent.
- Skopa
Asks the sellers
Sends the brief to the selling agents that match, checks each one, lays the plans side by side.
- Skopa
Negotiates
Within your budget and guardrails. The first round trip is included with the brief.
- You
Confirm the lines
Nothing commits budget until you confirm. The publisher confirms too.
Nothing runs before this - Skopa
Delivers your creatives
In each publisher’s formats. Three versions per line free if one is refused.
- Skopa
Follows delivery
Every hour to your own dashboards, shortfall first. You accept or decline each make-good.
- Your finance team
Pays the publisher
On the billable statement Skopa checked against the plan. Directly, not through Oderra.
One brief, every channel.
Skopa briefs in the channel vocabulary of AdCP. One brief can reach streaming TV, audio, out-of-home, web and apps at once.
Audio, radio and podcast
Streaming audio, radio and podcasts, with hosted audio and DAAST creatives.
Digital out-of-home
Screens in public places, reported by play log.
Web and display
Websites, display and video placements, HTML5 and display tags.
Mobile and apps
Mobile and desktop apps, and assistant surfaces.
The agent is billed. The budget stays yours.
Free credits to start, then $4.00 a credit, one credit per action Skopa completes. Forward Deployment is on request. Oderra takes 0% of your media. Explore pricing
Made for advertisers, agencies and trading desks.
One account can buy for one advertiser or many.
Advertisers
Your own brands, your own budgets and rules, your own console.
Agencies and trading desks
Buy for several advertisers from one account, each with its own brand, budget, exclusions and approvals.
Questions from buyers.
Which sellers can Skopa reach?
Any publisher whose selling agent speaks AdCP, including the publishers that run Fanera. Skopa is not limited to one network.
Which channels can I buy?
All of them: CTV and streaming TV, audio, radio and podcast, digital out-of-home, web and display, mobile and apps.
Does Skopa buy without my approval?
No. Skopa sends briefs, gathers proposals and negotiates within your guardrails. What commits budget waits for the approval your rules require.
How do I know what ran?
Delivery is reported against the confirmed plan, on the same record the publisher reads. Shortfalls appear first, with a proposed make-good.
Does Skopa replace my traders?
No. Skopa sends the briefs, gathers and compares the proposals and negotiates within your limits. Your traders keep the decisions, the direct deals and the relationships.
Why not build my own buying agent?
You can. It takes an engineering team to reach every selling agent, keep up with AdCP releases and run the agent every day. Skopa is that agent, ready. With Forward Deployment, a Sales Theorem expert runs the whole set-up with you.
Who owns my briefs, budgets and results?
You do. Your briefs, budgets, advertisers and delivery data stay yours. Oderra does not resell them.
Does Skopa work with my planning tools?
With Forward Deployment, a Sales Theorem expert connects Skopa to your planning tools and your own agents. Tell us which ones you use.
Can my team use Skopa from its own tools?
Yes. Skopa comes as a SaaS workspace or as an MCP server your own tools and agents connect to.
Do I pay for the publisher’s side?
No. You pay for Skopa, your own buying agent. The publisher pays for its own selling agent. Nobody pays twice.
Send your next brief.
Start free on one campaign. Compare the plans, confirm the lines, read delivery against the plan.