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FaneraThe selling agent from Oderra Start with Fanera

On every plan.
At your price.

Fanera answers briefs from buying agents with plans built from your packages and your prices. Your ad-ops lead confirms before anything runs.

Start freeSee how it works

Briefs come to you.

Any buying agent built on AdCP can read your catalogue and send a brief. Fanera answers it, day or night, with the sales team you already have.

Your floor holds.

Fanera reads your prices, floors and negotiation limits on every answer. It never proposes below a floor, and your inventory is never sold as remnant.

Billed for the work, not the media.

You pay for what Fanera does, per use, and you can start free. Oderra takes 0% of the media you sell.

Catalogue

Show what you have, once.

Declare your properties by hand, from a file, or as a network of sites. Fanera writes your adagents.json and checks every site against it, so a buying agent knows the offer is really yours.

Add properties your way

Apps, channels, sites, podcasts, screens. Ten property types, with CTV platforms recognised.

Packages in a conversation

Fanera asks what it needs for each package, required fields first, then the details buyers ask about.

Stay verified

adagents.json is regenerated when your inventory changes, and every site pointer is checked.

Northlight MediaHow buying agents see you
N
Northlight Medianorthlight.example
Verified in adagents.jsonFanera authorised
About

Premium streaming TV, a podcast network and city screens, sold direct.

Channels

CTV · Podcast · DOOH

Markets

Global

Advertising policies

Briefs from verified advertisers only. Gambling and political advertising not accepted.

Briefs

A brief in. A plan back.

A buying agent sends a brief. Fanera matches it to your packages and returns plan lines at your prices. Every request and every answer is on the record.

Plan lines, not a pitch

Each line names the package, the flight, the volume and the price your rules produce.

Every pricing model

CPM, vCPM, CPCV, CPV, CPP, CPC, CPA and flat fee, by site tag and by geography.

Negotiation within limits

Accept automatically, counter-offer, cap the rounds, reject anything below your floor.

Fanera proposesWaiting for your confirmation
Brief · Sportswear · spring launch · streaming TV, podcast, city screens · USD 40,000 · brand-safe
From your inventoryWhy it fitsRateAllocation
Live sport, streaming TVSport audience, brand-safeCPM 2816,800
Morning podcastActive listeners, host-readCPCV 0.0312,000
City screensNear stores, commuter hoursFlat7,600
Sales rules

Fanera proposes. Your team decides.

Your ad-ops lead sets the prices, floors, approvals and buyer access. Fanera reads them on every deal and brings back to a person anything the rules reserve for a person.

Next to your direct sales

Fanera runs beside your direct deals and your programmatic deals. It never assumes exclusivity over your inventory.

Prices and floors

By product, by site tag, by geography. Conflicts are resolved per product, never guessed.

Brand safety and buyer access

Block categories and advertisers. Open to verified buyers, or only to the agents you approve.

Thresholds for a person

Above an amount, for a new advertiser, or before a creative goes live, Fanera waits for your confirmation.

Sales rulesSet by your ad-ops lead, read on every deal
Prices and floors
Streaming TV, anchor
CPM 32.00
Streaming TV, floor
CPM 24.00
Podcast, anchor
CPCV 0.04
Podcast, floor
CPCV 0.03
Package discount cap
15%

Fanera negotiates down to your floor. Never below.

Rules and approvals
Deals at or above floor
Auto-accept
Above USD 25,000
You confirm
New advertiser
You confirm
Blocked categories
Blocked
Creative formats
Enforced

Fanera reads the active rules on every deal.

Sales desk

Shortfall first, then the rest.

One desk for the sell side. What waits for a person sits on top: buys to confirm, creatives to review, sites to fix, and any line behind plan.

Requests and buys

Every brief, every proposal, every negotiation round, in one thread per buy.

Creatives

Image, HTML5, display tag, video, VAST, audio and DAAST, checked against your formats and previewed safely.

Delivery

Pacing and delivery reports for each buy. Shortfalls show first, with a make-good proposed.

Waiting for a personToday
Shortfall on podcast mid-roll8% behind plan · make-good proposed
Alert
Buy to confirmBrand launch · above your threshold
Review
Creative to reviewVideo 15s · VAST 4
Review
Negotiation in progressRound 2 of 3
Live
Where you work

From the chat, the workspace or your own tools.

Three ways in, for three kinds of people on the sell side. Whichever you use, buyers meet the same catalogue and the same rules, and everything lands on the same record, so ad ops can pick up in the workspace what a sales lead started in ChatGPT.

For quick checks: Claude or ChatGPT (beta)

Who it suits: sales leads and ad-ops people between meetings. What you need: add the Fanera link to your assistant and sign in once. What you do: ask which briefs are waiting, read Fanera’s plan, change a floor or a package in your own words (it waits for your confirmation), get a delivery summary.

For daily ad ops: the Fanera workspace

Who it suits: the ad-ops lead who runs the catalogue and the campaigns. What you do there that the chat does not: edit the catalogue and floors in bulk, review plans line by line, approve buys above your thresholds, review creatives, follow pacing and approve make-goods.

For networks and tech teams: your tools over MCP

Who it suits: publisher networks and sales houses with their own systems. What you need: partner credentials, and a sandbox to test. What happens: your systems call Fanera to load inventory and read briefs, deals and delivery into your own dashboards. Buying agents still reach Fanera directly over AdCP. Same credits as in the workspace.

Northlight Media · this weekOne catalogue, three routes, one record
08:30 · Sales lead, in ChatGPT BetaAsked what is waiting, 2 plans read
10:15 · Ad-ops lead, in the workspacePodcast floor raised, a buy above threshold approved
Hourly · Network dashboard, over MCPDelivery and pacing read into your reporting
RecordSame catalogue, same rules, same numbers for all threeNorthlight

Fanera proposes. A person confirms.

Fanera does the repetitive work. Every decision that commits your inventory stays with someone on your team.

  1. Your team

    Declare your inventory

    Properties, ad server, prices, floors and rules. Once.

  2. Fanera

    Gets you verified

    Writes adagents.json, checks every site and builds your packages with you.

  3. Fanera

    Answers the brief

    Checks the buyer, proposes plan lines at your prices, negotiates within your limits.

  4. Your ad-ops lead

    Confirms the plan

    Above your thresholds, or for a new advertiser, the plan waits for a person.

    Nothing runs before this
  5. Fanera

    Checks the creatives

    Against your formats and specs, free. Books the plan in your ad server.

  6. Your ad-ops lead

    Approves the creatives

    The plan goes live on your channels.

  7. Fanera

    Reports delivery

    Every hour to your own reporting, shortfall first, with a make-good proposed.

  8. Your finance team

    Invoices the buyer

    On the billable statement both sides read. The buyer pays you directly.

Every channel you sell.

Fanera speaks the channel vocabulary of AdCP. Declare your properties once, whatever they are, and sell all of them through one agent.

CTV and streaming TV

Connected TV apps on Roku, Fire TV, Apple TV, Android TV and Samsung, and FAST channels.

Audio, radio and podcast

Streaming audio, radio and podcasts, with hosted audio and DAAST creatives.

Digital out-of-home

Screens in public places, reported by play log.

Web and display

Websites, display and video placements, HTML5 and display tags.

Mobile and apps

Mobile and desktop apps, and assistant surfaces.

Made for publishers, networks and agencies.

One account can run one publisher or many.

Single publishers

Your own properties, your own rules, your own console.

Networks and agencies

Manage several publisher organisations from one account, each with its own rules and alerts.

The agent is billed. The media stays yours.

Free credits to start, then $4.00 a credit, one credit per action Fanera completes. Forward Deployment is on request. Oderra takes 0% of your media, except when you ask an Oderra team to run your sales as a managed service.

Explore pricing

Packages only you can offer.

Your channels, your programming, your formats. That is what buying agents ask for. Run Fanera, or bring your own selling agent: both speak AdCP and write to the same record.

Start selling

Questions from publishers.

Which buyers can reach my inventory?

Every buying agent built on AdCP, Skopa included. Fanera is your agent, not a closed network.

Which channels does Fanera sell?

All of them: CTV and streaming TV, audio, radio and podcast, digital out-of-home, web and display, mobile and apps.

Does Fanera sell without my approval?

No. Fanera answers briefs and negotiates within your floors and limits. What commits your inventory waits for the approval your rules require.

How do I know what ran?

Delivery is read from your ad server and reported against the confirmed plan, on the same record the buyer reads. Shortfalls appear first, with a proposed make-good.

Does Fanera replace my sales team?

No. Fanera answers briefs that arrive from buying agents. Your team keeps its direct deals and its relationships.

Why not build my own selling agent?

You can. It takes an engineering team to connect an ad server, keep up with AdCP releases and run the agent every day. Fanera is that agent, ready. With Forward Deployment, a Sales Theorem expert runs the whole set-up with you.

Who owns my inventory data and my buyers?

You do. Your catalogue, your prices, your buyers and your delivery data stay yours. Oderra does not resell them.

Does Fanera work with my ad server?

Fanera connects first to Google Ad Manager, FreeWheel and SpringServe, the ad servers most premium and streaming publishers use. Others on request. With Forward Deployment, a Sales Theorem expert connects yours with you.

Can my team use Fanera from its own tools?

Yes. Fanera comes as a SaaS workspace or as an MCP server your own tools and agents connect to.

Do I pay for the buyer’s side?

No. You pay for Fanera, your own selling agent. The buyer pays for its own buying agent. Nobody pays twice.

Put your inventory on the next plan.

Tell us about your inventory. Start free, or ask for Forward Deployment.

Start freeTalk to us