About
A plan is a promise. We keep it.
Oderra is built by the Resonate team, the people behind MLPLY and Sales Theorem: two agents for the two sides of a media deal, and one record of what they agree.
A deal is agreed between two sides. A buyer knows what the brand is trying to achieve; a publisher knows its audience, its channels and what its inventory is worth. Then the plan leaves the room, is retyped into an ad server, a spreadsheet, a report, and each side keeps its own version.
Direct deals keep the plan but move slowly. Programmatic moves fast but trades one impression at a time, and premium inventory ends up sold as remnant. Neither keeps what both sides agreed in one place.
So we build two agents on AdCP, the open protocol for advertising agents: Fanera for the seller, Skopa for the buyer, each loyal to its own side. What they agree becomes one record that belongs to neither, and delivery, reporting and billing are read against it. People set the intent and confirm what commits money or inventory. Agents do the repetitive work.
We hold to three rules, for both agents and for us. What is agreed is what runs. Neither side keeps the score. Say shortfall first.
Oderra is a brand of Resonate Digital Pte. Ltd. More about Resonate Digital