Most of the systems between a buyer and a publisher are paid with a share of the media. The more you spend, the more they take, whatever work they did. Oderra prices the other way round: you pay for the work the agent does, and nothing on the media.
The unit
One credit is one piece of work an agent completes for you. A credit costs USD 4.00, bought when you need it or added each month by subscription.
On the selling side, Fanera, the selling agent from Oderra, uses a credit when it answers a brief, with the first round trip of negotiation included; for each further round trip; and when it proposes a make-good. On the buying side, Skopa, the buying agent from Oderra, uses a credit when it sends a brief, when it compares the proposals, and for each further round trip.
Delivery reports, the record and the billable statement are free. So are decisions: confirming or declining never costs a credit.
One deal, both sides
A USD 40,000 plan, confirmed after two round trips, delivered in full:
| Who pays | Whom | For what | Amount |
|---|---|---|---|
| The buyer | The publisher | The media | USD 40,000 |
| The publisher | Oderra | Fanera's work | 2 credits, USD 8 |
| The buyer | Oderra | Skopa's work | 3 credits, USD 12 |
Oderra takes 0% of the media and never holds the media money: the buyer pays the publisher directly.
Compared with a sales desk
A mid-sized brief takes a sales team hours: reading it, checking avails, building a plan, negotiating, chasing confirmations. That is why many mid-sized briefs go unanswered. At a few dollars per deal, they become worth answering, and the team keeps its time for the largest ones.
When you want more
An Enterprise plan adds Forward Deployment, run by Sales Theorem: an expert sets the agent up in your stack, with you. Publishers can also ask an Oderra team to run their sales as a managed service, typically for 1% of the media managed. Both are agreed in a contract.