Learn Guide 5
Getting started with agents.
You do not need an engineering team. You need to know what you sell, or what you want to buy, and the rules you want your agent to follow.
If you sell · Fanera
- You List your properties. Apps, channels, sites, podcasts, screens. By hand, by file, or as a network.
- Fanera Writes adagents.json. You or your webmaster put it on your site.
- Fanera Builds your packages with you. It asks the questions in a conversation.
- You Set your rules. Prices and floors, negotiation limits, brand safety, who may buy, when to ask you.
- You Confirm the first plan. Fanera answers the brief; you review its plan and confirm. Nothing runs before this.
- You Set up your advertiser identity. Your brand.json tells sellers who you are.
- You Set your guardrails. Budget limits, brand-safety exclusions, who confirms.
- You Write your first brief. Markets, flight, formats, budget, content genres.
- Skopa Brings back the proposals. Line by line, in one format, negotiated within your guardrails.
- You Confirm the plan. Then follow delivery on the shared record. Nothing runs before this.
Prefer that we do it?
With Forward Deployment, a Sales Theorem expert sets up your agent in your stack, with you, and connects it to your ad server or your planning tools. Publishers can also ask for managed services, where an Oderra team runs Fanera for them.