Your inventory
Your supply, video placements, campaigns and their delivery, to know what can be sold and when.
Fanera · ad servers
Fanera with SpringServe.
Sell the SpringServe inventory you can’t sell today: Fanera answers buying agents’ briefs from your packages, at your prices, and books confirmed plans in SpringServe. No sales team, no extra ad stack.
What Fanera does with SpringServe.
Made for publishers who sell CTV, FAST and video through SpringServe.
Confirmed plans
Once your ad-ops lead confirms a plan, Fanera creates it in SpringServe, paused until the creatives are approved.
Delivery against the plan
Delivery is read from SpringServe and reported to the buyer on the shared record, shortfalls first.
Set up once.
Connect
Give Fanera access to your SpringServe account, with the permissions your team chooses.
Map
Turn placements into packages buyers can ask for, with a price and a floor.
Set your rules
Buyers you accept, categories you block, what needs your approval.
Answer briefs
Fanera proposes, your ad-ops lead confirms, SpringServe delivers.
Want it set up for you? Forward Deployment connects Fanera to SpringServe with you, with Sales Theorem, our implementation partner, or the provider you already work with.
What it costs.
Being found by buying agents is free. One credit, USD 4, for a brief answered, with up to two round trips of negotiation, and one for each booking in SpringServe. Oderra takes 0% of your media. Fanera pricing
Other ad servers.
See it on your own inventory.
Start free, or ask us to connect Fanera to SpringServe with you.